1. How do you avoid missing ranking and survey opportunities?
2. How do you stack up against your competition?
3. Where do you and your firm rank?
4. Do publication rankings really matter?
5. Can you afford not to be on “the” ranking list?

Whether it’s National Law Journal’s Defense Hot List, Best Lawyers, Crain’s 40 Under 40, Super Lawyers, American Lawyer’s Litigation Department of the Year, Lawdragon, Washington Business Journal’s Top Lawyers, Chambers, The Daily Journal’s Top Women Litigators, Legal 500, or any of the myriad lists, directories, and rankings now prevalent in the legal profession, most attorneys and firms want to know if they are listed, where their competitors are listed, which rankings are credible, which lists require “pay to play”, and the big questions: Is the listing worth your time and attention, and the firm’s valuable marketing dollars? Are there ways to increase your chances of inclusion or a higher ranking?

The actual benefits of these lists, whether they are direct sales, increasing your brand awareness and equity, or just raising morale, depend on your market and your specific needs, as well as the market’s perception of the publication and their rankings. Nevertheless, inclusion in a “best of” or “America’s Best…” list is a rapidly growing mark of prestige for many lawyers and their firms and, at least, opens the door to leverage marketing possibilities. Unfortunately for some, it is the omission from any of these lists or ranking opportunities that says volumes more than the ranking itself.

Staying on top, or near the top, of all of these numerous rankings has become an essential, but monumental, task for any marketing department. With hundreds of ever changing directory and ranking opportunities to manage and keep up-to-date, it is an arduous job at best.

Jaffe Associates understands the growing importance of these rankings and lists to the law firms and lawyers we serve. So, with our RankingsForLawyers™ service we have taken on the time-consuming and labor intensive task of being in the know about all of the directories and ranking opportunities, and we can help you identify the lists your firm should be on, assist with writing submissions, or offer counsel on advertising, creative design and public relations options. With our support, you no longer need to fear missing a submission deadline, or having a new list come as a surprise.

To learn more about how our proprietary RankingsForLawyers™ research can help you, see the options below and select the service that will best meet your needs, and contact Kathy O’Brien at obrienk@jaffeassociates.com or 203-268-1315 to get started.

Disclaimer: While Jaffe Associates, Inc. has made reasonable attempts to ensure that the information contained in the RankingsForLawyers™ sections of our website has been obtained from reliable sources, given the inherent hazards of electronic communication, there may be delays, omissions or inaccuracies in information contained in this Site. By your use of this Site, you agree that Jaffe Associates, Inc. is not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this site is provided "as is", with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information, and without warranty of any kind, express or implied, including, but not limited to warranties of performance, merchantability and fitness for a particular purpose.

Jaffe Associates, Inc. cannot guarantee placement on any of the lists identified on the Site. In no event will Jaffe Associates, Inc., its related partnerships or corporations, or the partners, agents or employees thereof be liable to you or anyone else for any decision made or action taken in reliance on the information in this site or for any consequential, special, or similar damages, even if advised of the possibility of such damages.

Certain links in this Site connect to other web sites maintained by third parties over whom Jaffe Associates, Inc. has no control. Jaffe Associates, Inc. makes no representations as to the accuracy or any other aspect of information contained in other web sites, and inclusion in the RankingsForLawyers™ sections of our web site should not be deemed an endorsement of those web sites.