Jaffe realizes that attorneys have different comfort levels when it comes to speaking to members of the press. To maximize exposure to the media, it is essential to educate and train attorneys on how journalists work, how their deadlines play into the interview process, and how to best develop a rapport and, thereby, achieve ongoing relationships with reporters. Media training, whether done in a group or individually, is an effective way to illustrate:

• How to respond to challenging interview questions
• How to gain some control over the media’s interview process
• How to make the most of any media interaction
• How to get quoted

By role-playing with our seasoned journalists, potential interview subjects can learn how to feel comfortable with a print, TV, radio or multimedia interview, as well as how best to prepare.