Jaffe can serve either as a firm's primary media relations consultant or as an adjunct to its own public relations staff. Jaffe offers law firms the benefit of our outstanding experience and knowledge in the field of law firm media relations and can help firms:

• Develop and implement a complete media relations campaign
• Identify potential client audiences and the media outlets that reach them
• Shape messages that support a firm’s identity
• Develop an innovative and user-friendly media relations strategy that attorneys will find workable and effective
• Write compelling and newsworthy press releases and publicity materials
• Pitch stories to appropriate media
• Distribute news via the Jaffe Legal News Service (JLNS.com)
• Coordinate interviews for spokespersons
• Place bylined articles and Op-Eds in key publications
• Track story placements in all media formats