Jaffe’s process for litigation PR focuses on supporting the firm through the life of a significant case, from the initial proceedings to the outcome and at various stages in between. Our goal is to confidentially and sensitively advise the firm on media strategy and to effectively provide case information to key reporters. As such, we partner with the firm early on, so that we are familiar with the case, the key issues and potential impact. We strive to be a one-stop resource for reporters covering the case, ensuring that the press has access to key documents, key players and all ongoing developments. In addition to providing media relations counsel and support to a firm, Jaffe is often asked by our law firm clients to also consult for the litigant in the case, helping frame the total media exposure.