Jaffe believes that public relations activities can stem from some of the normal business activities lawyers do—we feel that press opportunities lurk behind many corners, and we strive to present such opportunities to the firm. When an attorney is scheduled to be in another state or city for a meeting, conference or presentation, we can secure background interviews with local media who cover the areas of law on which the attorney focuses. These meetings promote the firm, its expertise and its availability and access to reporters.