Jaffe's experience in crisis communications is unparalleled. If a firm encounters a difficult situation which could negatively impact multiple audiences, Jaffe’s senior consultants can help to plan, prepare for and manage the situation so that the company sends consistent messages to the appropriate audiences. Short time frames and qualified consultants are two essential factors in managing a crisis, each making a critical difference in how a situation is resolved. Jaffe's crisis communications service is highly specific to each client’s needs. The process begins with a quick, but comprehensive, situation analysis, followed by the development of a crisis communication strategy and its accompanying goals and implementation. Jaffe will help the client establish procedures and define roles and responsibilities for the duration of the crisis.