For lawyers and other professionals who are starting their own firm, Jaffe Associates' New Firm Marketing Kit provides a flat-fee, soup-to-nuts package of business development, creative, marketing and Web materials – all developed within a rapid time frame. The kit includes:

• Logo and firm identity development
• Starter web site
• Writing services to develop practice descriptions and lawyer biographies
• Public relations services to promote the launch of the new firm

How It Works

Jaffe’s client manager, creative director and Web producer will meet with you to discuss your needs and requirements. From there, we will develop a detailed creative brief based on our discussions with you and what we learned about you. Once you approve the creative brief, our creative director will begin work on your logo and ID package, our Web producer will begin work on your Web site structure and content, and our writers will begin your biographies and practice descriptions. Meanwhile, Jaffe’s public relations director will meet with you to discuss publicity needs for the launch of your new firm. Once you approve the media strategy for the launch, a publicist from the public relations team will begin contacting media.

To learn more about our New Firm Marketing Kit, contact Jaffe's Creative Director, Terry Isner.