Make your message resonate. Here's where your strategy and positioning begin to take shape. It's the creative process—as well as the exacting details—of building a powerful brand identity that reaches your audiences and sets you apart in the marketplace. Jaffe will:

• Evaluate your position in the marketplace—image, awareness and competition
• Uncover your points of difference
• Develop creative strategies that resonate with your external and internal audiences
• Use market research to define and validate your positioning
• Develop plans to implement strategies and measure your results